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  About Us  

Demdex was co-founded in 2008 by Randy Nicolau and Phil Grieshaber, two highly accomplished entrepreneurs with the perfect blend of marketing and technology acumen to pioneer the next generation of online advertising in which companies learn to capitalize on behavioral and demographic data for driving increased measurability and accountability into all their online efforts.

Management Team

Randy Nicolau Randy Nicolau
CEO & Co-founder
Randy was most recently the CEO & Chairman of AzoogleAds (now Epic Advertising), the global advertising network he helped to dominate the performance advertising space. Prior to Azoogle, Nicolau led the successful turn around of Playboy.com (NYSE: PLA) in his role as President. He also founded and sold Bridgepoint Marketing, a leading database marketing company. Randy graduated from Harvard University in 1992 with a degree in economics.
Phil Grieshaber Phil Grieshaber
CTO & Co-founder
Phil was most recently the CTO of Panther Express, a next-generation content delivery network that was acquired by CDNetworks. Prior to Panther, Grieshaber was a senior technologist at DoubleClick (now owned by Google) for eight years, and was primarily responsible for the ubiquitous DART Ad Server and DART Mail products. Phil graduated from Cooper Union in 1987 with a degree in electrical engineering and computer science.
Jeff Kabat Jeff Kabat
General Manager
Jeff was most recently the founder and CEO of Blades, an action sports retail concept which he started and grew to 20 stores. Prior to Blades, Jeff spent seven years at Andersen Consulting (now Accenture), where he sold and implemented enterprise level software to Fortune 500 clients in the manufacturing, distribution and financial services industries. Jeff graduated in 1983 from the Wharton School at the University of Pennsylvania with a B.S. in Economics.
Bill Softky Bill Softky
Chief Algorithm Officer
Bill was most recently the Chief Algorithm Officer at AzoogleAds (now Epic Advertising), where he developed the groundbreaking “pCPM ad-influence metric” (patent-pending) which measures the latent effect of display advertising on a user-by-user basis. Prior to AzoogleAds, Bill spent the majority of his advertising career focused on optimizing display and search engine advertising. Bill graduated from the California Institute of Technology with a Ph.D. in Computation & Neural Systems/Physics and holds four patents.


Demdex is privately held and is fortunate to be backed by two leading seed-capital funds:

Genacast Ventures Genacast Ventures
Genacast Ventures was formed in partnership with Comcast Interactive Capital and is managed by Gil Beyda, considered by many to be the “Father of Behavioral Advertising.” Prior to founding Genacast, Gil helped pioneer internet advertising by founding Real Media, the first online ad network and ad server company. After Real Media was acquired in 2001, Gil led the charge into the next wave of online advertising as CTO of TACODA, the first behavioral targeting ad network. Demdex is proud to be one of Genacast’s first investments. 
First Round Capital First Round Capital
First Round Capital is a seed-stage venture capital firm dedicated to helping talented entrepreneurs build remarkable companies. First Round Capital typically funds pre-revenue companies and often provides a company's first outside capital. As former entrepreneurs, the partners at First Round understand the challenges of launching a new enterprise, and offer insight and expertise that are as valuable as its venture capital. The firm has invested in over 70 early stage companies, and additional information on First Round Capital is available at http://www.firstround.com.

We're Hiring

We currently have the following openings in our New York City office:

       > Jr. Integration Engineer
       > Flex UI Engineer
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