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Historically, only the largest, most advanced Ecommerce Companies had the technology and manpower to capture and integrate powerful behavioral and demographic data into their marketing efforts. As a result, these companies dominate search engine marketing, display advertising, affiliate marketing, and many other channels. Now, the playing field has been leveled and every Ecommerce Company can capitalize on this critical data.

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The AdPACT privacy management platform is the “PACT” between online advertisers and consumers to give users the Privacy, Anonymity, Control, and Transparency they expect from respected companies who use behavioral data for targeting purposes. Consumers simply visit DoNotTarget.com to learn about and opt-out of behavioral targeting, and the companies who participate in this free service agree to serve default ads and content to users who have opted-out of behavioral targeting.

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