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  Advertisers & Agencies Solutions  


Create an invaluable corporate asset for your company or clients.
You spend a lot of money trying to get the right message in front of the right audience. And, if you’re like a lot of Advertisers or Agencies these days, you are also buying data to help identify and target these audiences. But are you truly capitalizing on all the rich behavioral data from your campaigns? Do you know which data you buy is working and which is just wasted money? Now, Advertisers and Ad Agencies can capture and use behavioral data to dramatically improve performance on a single campaign or across multiple clients.

Capitalize on all your behavioral & demographic data.
DexClarity is a turn-key behavioral data management solution that empowers you to cost-effectively create a “Behavioral Bank” full of robust user profiles and integrate them into all your online efforts. It also manages the third party data you buy from data exchanges or other data sellers to ensure you get the maximum benefit from your data. The result is a central repository of behavioral data that will dramatically improve all your targeting, segmentation, or analytic efforts.

No new systems to learn!
Once captured and scored, DexClarity seamlessly and easily plugs this data into all the channel-specific tools you already rely upon for media buying and trafficking, ad serving, exchange bidding, creative optimization, analytics and much more. You don’t need to use any new tools or learn any new interfaces to start capitalizing on this data!

So, whether your goal is to increase Gross Rating Points (GRP), lower media costs, or improve targeting accuracy, you will instantly improve all your results when you put the power of behavioral data to work in your business.

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